A Scale Development Approach to Perceived Risk in Purchase of Cars

T. Frank Sunil Justus; T. Sunitha; M. Gnanasundari

doi:10.21844/mijia.v12i02.6975

T. Frank Sunil Justus Assistant Professor, Department of Business Administration Annamalal University Chidambaran (Tamil Nadu)
T. Sunitha Assistant Professor DOBA Annamalai University, chidambaram Tamil Nadu
M. Gnanasundari Doctoral Students Department of Business Administration Annamalai University Chidambaram Tamil Nadu

DOI: https://doi.org/10.21844/mijia.v12i02.6975

Keywords: Perceived Risk, Physical Risk, Psycological Risk, Functional Risk, Social Risk, Financial Risk, Time Risk, Facility Risk, Decision Risk, Obsolscence Risk

Abstract

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