Linkages Between Critical Success Factors and Performance Measures for Improvement in Service Quality - Life Insurance Perspective

Abstract

The paper tries to link the Critical success factors and Performance Measures for improvement in Service Quality in Life Insurance sector. An instrument for identifying the problem through analysis of facts, in order to gain thorough, proper and clear understanding has been designed. The linkages both strong and weak were established from the empirical study. The result will help in deriving a statement in which a predicate affirms or denies something about the subject for further study and research for services to be provided in Life Insurance sector. Companies will change their style of functioning and may bring changes in their service practices.