Pandemic-Led Imperative Shift To Digital Transformation – A Critical Analysis

  • Tanushree Chattaraj Founder and Former Director Anvita Home Solutions Pvt. Ltd. New Delhi
Keywords: Digital Transformation, Pandemic, Start-Ups, Hybrid Work Model, Cloud Computing, Cybersecurity, Job Roles, Supply Chain Management, Blockchain, 3 D Printing.


The coronavirus pandemic is essentially reshaping global businesses. At the onset of the pandemic and through its consecutive lockdown phases customers dramatically shifted towards online channels, so did corporates and businesses in each vertical. They responded quick to fill in the gap. The consolidation of core business with outsourcing facilities is the result of an invasive pace of digital transformation of business, a result of pandemic-led imperative shift in business models. Another issue was that the pandemic speedily locked in countless individuals to 'work from home' (WFH). This created an on-the-spot challenge for a majority of the organizations to produce secure system access to employees. It witnessed a peremptory reset of organizations to digitization with a new aspect for evolving definition of job roles or modified job description for contemporary corporates. Also, most evidently, a hybrid work-model has emerged that has redefined several corporate rules and processes. The established corporates, tech-driven start-ups, however, managed to support a mass-scale digital training. The technology industry continues to record a positive graph in growth curve in FY2021. However, amongst various socio-economic implications of this change, technologically a growing trend to adopt the 3 Cs of Cloud Computing, Collaboration and Cybersecurity to manage the massive data is already visible. Added to this, a subsequent transition to blockchain for supply change management is vividly noticeable amongst enterprises. This quick adoption of digitization enhanced dependency on advanced digital solutions like cloud computing, amongst others. The resultant rising of the latest job roles that needs technologically versatile employees is another ever-changing situation in this context. This research paper deals in this aspect of the changing trends and tries to critically analyse certain paraphernalia associated to the present transformation.