PURUSHARTHA: THE JOURNAL

Research Article

• Talent Management: An Empirical Analysis of Its Antecedents and Consequences Applying Structural Equation Modeling

  Ajay Kumar Singh, Sonia Sabharwal

  1-16

• Influence of Mindfulness on Consumption: A Qualitative Study of Indian Consumers

  Anindo Bhattacharjee, Boishampayan Chatterjee, Sandeep Singh

  17-29

• Consumer Adoption in Technological Context: Conceptualization, Scale Development and Validation

  Palima Pandey, Alok Kumar Rai

  30-43

• ‘Shree Ramacharitmanas’ and Celebrification Process based on Quasimodo Effect: Introducing a Model of ‘Segmentule Advertising’ to Create Future Celebrities for Political Campaigning

  P. N. Jha

  44-51

• Impact of Learning Virtual Reality on Enhancing Employability of Indian Engineering Graduates

  A. Shreenath, S. Manjunath

  52-62

• Organizational Schizophrenia in Indian Organizations: The Mitigating Role of Resonant Leadership

  Ashish Sinha, Deepansha Gautam, Avinash Chandra Supkar

  63-73

• Entrepreneurial Lessons from the Bhagavad Gita

  Narayana Maharana

  74-86

• A Spiritual Sojourn Unveiled: Precious Moments with Acharya Saumyendra Nath Brahmachary

  Sanjoy Mukherjee

  87-96

• Role of E-learning in Quality Assurance during COVID 19 Pandemic: Challenges and the Road Ahead

  Shyam Singh Inda, Ravi Kumar K.

  97-105